Digital Marketing can be confusing. And if you go to the wrong company, it can also become costly and fruitless. However, one of the reasons why, as a business owner, digital marketing might present itself as a threat rather than a tool would be the lack of knowledge in the matter. This is precisely why we’ve created this simple guide to help you understand what basics of Digital Marketing you’ll need to make sure you or an agency you hire are doing the work right:

1. Claim your google “My business” profile: Claiming your google my business profile can help you in the short and long run. This function will make it that when your clients search for your business, they have access to your contact information, location, business hours, etc.
2. Google yourself and analyze what you see: Before hiring someone to do your digital marketing, you must understand your website’s issues. Google yourself on an incognito window (this is crucial, it must be an incognito tab) and see where you’re ranking, how hard it is to find you, and how hard it is to acquire your product.
3. Put the content on your website following the “Z” pattern: Visually, people process information from left to right and then up to down. This creates a “Z” pattern that it’s effortless to follow. This way, you can easily organize information on your website to help customers navigate through it.
4. Talk directly to your leads: one way to be more engaging is by starting sentences with “You” instead of “I,” “we,” “our.” It will compel your customers to action more organically and effectively.
5. Remember it’s not about you: Usually, when you try to make your product sell as a business owner, you end up creating content that reflects your product as the answer to all of the questions. Your product becomes the center of attention. However, it’s your customer’s needs that should be the protagonist on your sales pitch.

If you thought this was helpful in any way, then we’d recommend you visit the company website that designed these easy-to-follow tips: Kairos Digital. Contact them today! With their Digital Marketing expertise, your website can become a converting monster in no time!